Alliance Palace — Other in Ajara, Georgia

In short

Alliance Palace is an apart-hotel in Batumi, Ajara, located at 5 Sherif Khimshiashvili Street, a short walk from the Black Sea coastline and city beach. The hotel says it offers eight types of serviced apartments, from 25 m² studios to 90 m² family suites, each with a private kitchen and a balcony. It also operates a gym and spa on the 39th floor of the building.

History and background

Alliance Palace is a modern, high-rise apart-hotel built in the wave of residential and hospitality tower construction that has reshaped Batumi’s seafront skyline over the past two decades. Batumi, the capital of the Ajara Autonomous Republic, has grown rapidly as a Black Sea resort and business destination, and tall mixed-use towers combining apartments, hotel rooms and leisure facilities are now a defining feature of its coastal district. The hotel itself does not publish a detailed history on its official website; what is stated is that it is run by a company registered as LTD Alliance, and that the property is managed as an apart-hotel, meaning units are offered both as serviced hotel accommodation and, in some cases, as privately owned apartments (the gym pricing page refers to a discount for “apartment owners”, indicating a mixed-ownership model typical of Batumi’s high-rise towers). The building’s height allows for sea and mountain views from its upper floors, and its spa and gym are located on the 39th floor, suggesting a tower of considerable scale by Batumi standards.

What it offers

• The hotel says it has 8 unique apartment types, from comfortable studios to large family apartments with panoramic sea views
• Studio Sea View and Premium Studio with Sea View apartments of 25 m², suited to 1-2 guests
• Studio Sunset View (high floor) apartments of 25 m²
• One-Bedroom Suite, Superior Suite with Sea View, and Panorama Suite apartments of 45 m², each with a separate bedroom and living room, suited to 2-3 guests
• Family Suite Sea View and Grand Family Suite Sea View apartments of 90 m², with two bedrooms and a separate living room
• Every apartment has a balcony, the hotel says, with sea and mountain views
• Private kitchens in the rooms, according to the hotel
• Parking, breakfast and meeting rooms, listed among the hotel’s services
• A business centre and city tours, the hotel says
• Massage services, bookable through reception, with a spa located on the 39th floor
• A gym on the same floor, described by the hotel as newly built, with daily, monthly and multi-month membership options
• 24/7 reception, according to the hotel’s contact information

Visiting and practical details

According to the hotel’s “About” page, check-in is from 16:00 and check-out is at 11:00. Early check-in and late check-out can be arranged subject to availability: early check-in from 00:00 to 08:59 is charged as a full day’s rate (with the booking made from the previous night), while check-in between 09:00 and 15:00 is charged at half the daily rate. Late check-out from 12:00 to 17:59 is charged at half the daily rate, and from 18:00 to 00:00 at the full daily rate. These services are arranged by contacting reception or the reservation department.

Free cancellation is available within the period stated in the booking confirmation; late cancellation or no-show incurs a fee according to the specific booking conditions, which the hotel says can vary by tariff plan.

The spa, which the hotel describes as being on the 39th floor, operates daily from 9:00 AM to 6:00 PM for massage bookings (made by phone), though the gym section of the same page also states hours of 9:00 AM to 11:00 PM for the spa floor generally. Massage bookings are made by calling +995 322 50 10 10.

Gym pricing, as stated by the hotel: a Daily Pass costs 30 GEL, a Monthly Unlimited membership costs 120 GEL (with a 20 percent discount for apartment owners), a 3-Month Membership costs 320 GEL, and a 6-Month Membership costs 580 GEL.

Special offers listed by the hotel include a “Best Available Rate” for direct bookings, long-stay discounts of 15 percent for 7+ nights, 20 percent for 14+ nights, 30 percent for 21+ nights and 40 percent for 30+ nights, an early-booking rate, and a “Romantic Getaway Package” (one night in a Panorama Suite with welcome champagne, two 30-minute massages and complimentary late check-out subject to availability), priced by the hotel from 350 GEL per night. The hotel says advance reservation is required for the romantic package and that all package components are subject to availability.

Location and getting there

Alliance Palace is located at 5 Sherif Khimshiashvili Street in Batumi, Ajara. The hotel describes its position as being in the heart of Batumi, a short walk from the Black Sea and the city beach, and close to what it calls the best sights in the city. Batumi’s seafront boulevard, old town and main promenade are all within the general coastal district where the hotel is situated. The hotel’s website provides a dedicated “Location and directions” page via its contacts section for guests arranging their own route, but no specific transport instructions, distances or transfer services are stated on the official site.

Good to know

• Check-in is from 16:00 and check-out is at 11:00, according to the hotel
• Reception operates 24/7, as stated on the contacts page
• All apartments include a private kitchen and a balcony with sea and mountain views, the hotel says
• The spa and gym are located on the 39th floor of the building
• Long-stay discounts rise in steps, from 15 percent for 7 nights up to 40 percent for 30 nights or more
• Gym membership options include day passes as well as monthly and multi-month plans, with a discount for apartment owners
• The hotel can be contacted via phone, WhatsApp, Viber or email for reservations, and massage bookings are made by phone
• Cancellation conditions vary by tariff plan and are specified in each booking confirmation

Questions travellers ask

Where exactly is Alliance Palace located?

It is at 5 Sherif Khimshiashvili Street in Batumi, Ajara. The hotel describes the location as being close to the Black Sea, the city beach and Batumi’s main sights, though it does not state exact walking distances.

What types of rooms does Alliance Palace offer?

The hotel lists 8 apartment types: three studio variants of 25 m² (Studio Sea View, Premium Studio with Sea View, and Studio Sunset View on a high floor), three 45 m² one-bedroom suites (One-Bedroom Suite, Superior Suite with Sea View, Panorama Suite), and two 90 m² family suites (Family Suite Sea View and Grand Family Suite Sea View).

What are the check-in and check-out times?

Check-in is from 16:00 and check-out is at 11:00. Early check-in and late check-out can be arranged for an additional charge depending on the time, subject to availability, by contacting reception or the reservation team.

Does the hotel have a spa or gym?

Yes. The hotel states that both the spa and gym are located on the 39th floor. Massages can be booked by phone, and the gym offers a daily pass as well as monthly, 3-month and 6-month membership options, with pricing stated on the hotel’s website.

Are there discounts for longer stays?

Yes, according to the special offers listed by the hotel: 15 percent off for stays of 7 nights or more, 20 percent for 14 nights or more, 30 percent for 21 nights or more, and 40 percent for stays of 30 nights or more.</p

Sources

• Alliance Palace — official website (alliancepalace.ge)
• Alliance Palace: 5 Sherif Khimshiashvili St, Batumi, Georgia
  LTD Alliance ID: 445 453 526
• Alliance Palace: Learn more
• Alliance Palace: APARTMENTS
• Alliance Palace: Special offers
• Alliance Palace: SPA

Profiled in depth by the GTour desk on 28 October 2026 from the property’s official website; photographs are the property’s own, from its official website, credited under each image. Not sponsored; tell us if something has changed.