Georgia’s Tourism Revenue Falls 2% to $1.9bn in H1 2026

By Mariam Lomidze, Culture & Events Reporter · 22/10/2026

Georgia’s tourism revenue reached $1.9 billion in the first half of 2026, a 2% decline compared to the same period last year, according to figures released by the Georgian National Tourism Administration.

The data reflects overall earnings from international visitors to the country during the first six months of the year, covering spending on accommodation, transport, dining and other tourism-related services. The administration did not specify which markets or regions contributed most to the shift, nor did it detail visitor numbers alongside the revenue figures.

Georgia has in recent years positioned itself as a growing destination for travellers from Europe, the Middle East and Asia, promoting its mountain regions, wine country and historic cities such as Tbilisi, Kutaisi and Batumi. The modest decline in revenue comes despite continued government and private investment in tourism infrastructure, including new hotels, transport links and cultural attractions across the country.

No further details were provided on the cause of the decline or expectations for the remainder of 2026.

What it means for travellers

The figures are an industry indicator and do not affect current travel arrangements, pricing or availability of services in Georgia.